Jacobsens Bakery Ltd. supplies cookies from Hedensted to the entire world. Navision ensures that customers get the right tins on time. “Cookies for any occasion” are the words that greet you when you click into Jacobsens Bakery Ltd's website. The company is based in Hedensted in Denmark. Here the company bakes almost 7 million cookies every day. They are exported to 71 countries.
The website is becoming increasingly important for communications with the many customers. The cookies are packaged in numerous varieties, different mixes and different tins. The website provides customers with complete logistics information: what do tins weigh, what is in them, how big a container do I need if I order 21,000 tins etc.Flexibility is strength
“Our flexibility is our strength as a supplier. Our ERP solution, which is based on Microsoft Business Solutions-Navision, makes us even more flexible. We can plan production with great precision, we largely avoid delays and thus increase our delivery reliability. All despatch of goods goes through Navision, so this helps us arrange shipping more efficiently. Moreover, Navision provides us with a good financial grasp and improved opportunities for following up on the budget. All in all, it means a lot to an order producing company like ours,” says Finance Manager Carsten Jacobsen.
Quality for money
The collaboration that Jacobsens Bakery Ltd. has enjoyed with Columbus for several years now has largely been based on personal relations.
“Something that we set great store by is having good personal chemistry and quality,” says Carsten Jacobsen. "We get both with Columbus. We have known the consultant from Columbus for 15 years. She is highly skilled, is familiar with everything that is important to us and she knows our production and systems. And with regard to Columbus in general, I have no hesitation in saying that we get full quality for money.”
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About Jacobsens Bakery Jacobsens Bakery Ltd. was founded by Sigurd Jacobsen in 1962 as an import/export company, and has been exporting Danish cookies since 1967. In 1984, the company set up its own production in Hedensted. The company has turnover of approximately EUR 24 million and 95 per cent goes to export. The philosophy of the company is that the design of the tins is just as important as the contents, and Jacobsens Bakery Ltd., which also has a Disney license, employs a designer. Today the company is led by Sigurd Jacobsen's son, Jan Jacobsen. |