Junckers Industries

“We operate via projects and our access to the market has been based on data purchased from players in the building and construction market. So far these leads have been paper-based, which meant that our sales staff almost drowned in the paper work associated with each case," says Jørgen Jensen, who is Vice President of Junckers Industries.

“And as our sales representatives typically work on 200-300 projects at a time, there was a need for a tool capable of systematising data and enhancing the efficiency of work processes, including relative to tenders. Moreover, it would have to be possible to roll out the system at international level, and it would have to be uniform in all the countries we work in."

CRM was the solution
“CRM was the solution we needed to replace our 8-year old project management system. The new CRM solution has brought us easier access to data, faster updating of customer-related functions, improved project management, enhanced service and increased sales.”

“Our CRM solution, which is based on marketing.manager, covers a variety of areas: on the one hand, our project sales and the associated databases; on the other, we have a forecast model from which we can extract the sales expected over the next 18 months. Forecast is an important part of our business, in that it takes 12 months from the time the wood is in place until it is forms part of the customer's floor.”

“Finally, our CRM system also deals with all internal business from customer service to order processing. We can go in at any time and see what has been agreed on a specific building project. Moreover, new project leads are now automatically emailed to sales staff, so they avoid being swallowed up by the paperwork associated with each individual case, with the consequent improved overall grasp and time savings,” Jørgen Jensen continues.

Columbus chosen as supplier
“We chose Columbus IT Partner to supply our CRM solution, and we chose it based on a number of parameters, following bids from three different suppliers. They prepared an extremely professional and comprehensive presentation based on the specific needs of Junckers Industries, including those of the future, when we will be providing services to a large number of European countries. Columbus stood out in this regard, as they were able to offer support abroad - a must as far as we are concerned, since we do a lot of business for instance in Spain.”