Søndagsavisen a-s changes generation and replaces its old CRM system.
The choice of CRM is not merely a question of picking out an IT system capable of processing customer data. CRM is a strategic choice intended to assist companies achieve their objectives – to dedicate those resources to customers that provide greatest value. So Søndagsavisen a-s did thorough preparatory work when it decided to replace its old system.
“First we employed an experienced project manager and a master of computer sciences to draw up our specification of requirements,” Deputy Director Steen G. Andersen recalls. “When we had our specifications we were ready to choose a solution based on three parameters: how well does the solution fit the requirements, what does it cost and what is/are the risk(s)?”“We chose marketing.manager supplied by Columbus IT Partner. On the face of it, this was the most expensive solution, but in the light of the risk assessment it was the most economical - relative to our requirements there was less uncertainty about time, finances and quality where this system was concerned,” says Steen G. Andersen.
Competent partner
Choosing Columbus as supplier gave Søndagsavisen a-s a collaborative partner with the necessary expertise in CRM.
“In Denmark, Columbus is the company that knows about the CRM-system. And it has also shown itself to be a professional partner, which has been quick to understand the problems we face and to find good, practicable solutions. The spirit of cooperation has been excellent with the right amount of mutual flexibility, and I look forward to continuing work together once our CRM system has been implemented in the spring of 2005,” says Steen G. Andersen.
Project manager Jakob Edens is also satisfied with cooperation: “Columbus is competent. They have the capabilities we need. They know what they are talking about and they deliver. I am confident about the continued success of the project.”
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